The First Logo's
Taking from the visual style and aesthetic of The Incredibles movie and concept art, the logo for Super Human will be designed to have a futuristic 50's feel that also gives the appearance of industrial products that had hopes to extend their brand well into the twentieth century (like Frigidaire and so on). Inspired by many typefaces found at the Font Diner the logo has quickly developed from the sketch below to the sketch above. I still have to decide if I will purchase typefaces for the finished logo, or try and design my own, or try and draw the logo myself as a stand-alone image. I also explored possible graphic options for the logo including strokes, fills, spacing, kerning, sizes and 3D effects.